Tin Pan Alley

8/3/2006 06:58 PM
Tin Pan Alley

This section of West 28th Street between Sixth Avenue and Broadway was the home of American Music at the start of the 20th century. At that time, publishers hired piano players to demo songs for performers and other potential buyers. The comingled sound of the pianos coming from the open windows on this block earned it the nickname "Tin Pan Alley." Aside from launching the writing careers of Scott Joplin, George M. Cohan, Irving Berlin and (possibly) George Gershwin (among many others), Tin Pan Alley also was the birthplace of the modern music industry, with music developed, categorized and marketed as a commodity for mass distribution - which then meant sheet music for the increasing number of home pianos.

After music activity on the block peaked around 1906 or so, music publishers continued the march to the midtown theatre district and were all gone by 1911. Proposals during the building boom of the 1920s to demolish 49-55 and build a loft building never came to fruition. The depression (and associated dearth of private redevelopment activity) helped preserve the buildings and the block was spared during the urban renewal craze of the 1950s and 1960s. The upper floors of the buildings ultimately became residential with a variety of different businesses inhabiting the first floor retail spaces.

In the fall of 2008, the owner of five of the remaining row houses (#47 - #55 on the north side of 28th Street - a nearly matched set) were listed for sale, presenting the possibility that this remnant of American Musical History might be erased to build yet another generic glass tower for the wealthy and powerful. The resulting press helped advance efforts to have the buildings landmarked.

Given that publicity, I decided to visit the block and see what all the fuss was about.

11/17/2008 03:41 PM
Tin Pan Alley - North side of West 28th St.

11/17/2008 03:43 PM
Tin Pan Alley - North side of West 28th St.

11/17/2008 03:42 PM
41-43 West 28th St.

11/17/2008 03:44 PM
41-49 West 28th St.

11/17/2008 03:46 PM
45 West 28th St.

11/17/2008 03:46 PM
Doorway to 45 West 28th St.

11/17/2008 03:42 PM
45-47 West 28th St.

11/17/2008 03:44 PM
45-47 West 28th St.

11/17/2008 03:42 PM
47-53 West 28th St.

11/17/2008 03:45 PM
Vintage doorway to 49 West 28th St.

11/17/2008 03:45 PM
Not-so-vintage doorway to 47 West 28th St.

11/17/2008 03:42 PM
49-51 West 28th St.

11/17/2008 03:43 PM
51-57 West 28th St.

11/17/2008 03:44 PM
53 West 28th St.

11/17/2008 03:43 PM
55-53 West 28th St.

11/17/2008 03:40 PM
South side: 24-48 West 28th St.

The exact origin of the name "Tin Pan Alley" is lost in time. Although commonly attributed to songwriter and New York Herald reporter Monroe Rosenfeld, the earliest citation for the name seems to be an article in the New York World from May 3, 1903 written by Roy L. McCardell (who almost certainly did not invent the term himself):

A Visit to "Tin Pan Alley," Where the Popular Songs Come From

"Tin Pan Alley?" - it's twenty-eighth street between Broadway and Sixth Avenue, the centre of the song publishing business in this country, and it gets its name from the jangling of pianos that are banged and rattled there day and night as new songs are being "tried on." Every day you'll see noted people in the musical comedy world hunting in the "Alley" for sonts that will add to their fame - Paula Edwardes, Marie Cahill, Blanche Ring, Dan Daly, Marie Dressler and Lew Dockstader active in the hunt.

The row houses on the block themselves date from the 1850s through the 1870s. The beginning of music publishing on this block is commonly dated as 1893, when music publisher M. Witmark & Sons moved in to 49 West 28th Street. The 1894 NYC City Directory lists his business at 51 West 28th Street, but by 1898, Witmark had moved one block uptown to 8 West 29th Street. By 1905 Witmark had moved to 144 West 37th, where they seem to have remained for quite awhile. In 1925, the Arthur W. Tams Music Library and the Witmark Music Library merged to create Tams-Witmark, a organization that became very well known in amateur theatre circles as the licensing agency for many classic American musical theatre works. In 1929, Witmark was bought out by Warner Brothers following the death of Julius Witmark.

1894
M. Witmark and Sons listing in the 1894 NYC City Directory

1898
M. Witmark and Sons listing in the 1898 NYC City Directory

However, even as the Witmarks were moving uptown, other musical businesses were moving into the block. Although the 1902 NYC Business Directory does not have a separate category for "Music Publishers", there are a number of "Dramatic Agents" and "Music Printers" on the block:

36 West 28th: Leo Feist Inc.
43 West 28th: Brooks and Co.
45 West 28th: Shapiro, Bernstein and VonTilzer
46 West 28th: Fostell and Norcross
57 West 28th: American Song Co.

1902
Dramatic agents pp 1

1902
Dramatic agents pp 2

1902
Music printers

By 1905 there was a separate NYC Business Directory category for Music Publishers, perhaps indicating the increasing sophistication of the business. Of the 152 companies listed, 24 were on West 28th Street.

17 West 28th: Armstrong Music Pub Co.
17 West 28th: Continental Music Co.
37 West 28th: Harry VonTilzer Music Pub Co.
40 West 28th: York Music Co.
41 West 28th: P.J. Howley (inc)
41 West 28th: National Music Co.
41 West 28th: Windsor Music Co.
42 West 28th: Gotham Music Pub Co.
43 West 28th: Edwin S. Brill
44 West 28th: Enterprise Music Supply Co.
44 West 28th: Theatrical Music Supply Co.
45 West 28th: Jerome H. Remick and Co. (inc)
46 West 28th: E.T. Paull Music Co.
47 West 28th: Falter Brothers
48 West 28th: W.H. Anstead
48 West 28th: Woodward Willis and Co.
48 West 28th: Helf and Hager Co.
51 West 28th: Joseph J. Kaiser Music Pub Co.
51 West 28th: Paul Dresser Pub Co.
53 West 28th: Cosmopolitan Music Co.
53 West 28th: Entre Nous Pub Co.
55 West 28th: Golding Music Co.
109 West 28th: A.W. Tams Music Library
114 West 28th: American Music Co.

1905
Music publishers pp 1

1905
Music publishers pp 2

The party continued in 1906 with 36 publishers listed on the block. There were still a few "agents" there as well, although they seemed to be congregating on 42nd Street and in a handful of buildings further uptown on Broadway (1133, 1358, 1402, 1440, 1441, 1520, etc.).

6 West 28th: Vincent Bryan Music Co.
17 West 28th: Armstrong Music Pub Co.
17 West 28th: Continental Music Co.
17 West 28th: Deluxe Music Co.
36 West 28th: Bernstein and Onken (agents)
37 West 28th: Harry VonTilzer Music Publishing Co.
39 West 28th: Thomas D. Hames
39 West 28th: Henry B. Ingram
39 West 28th: Charles F. Lietz and Co.
39 West 28th: Plunkett and Co.
40 West 28th: York Music Co.
41 West 28th: P.J. Howley (inc)
41 West 28th: Windsor Music Co.
42 West 28th: Gotham-Attucks Music Co.
43 West 28th: Edwin S. Brill
43 West 28th: Gerard Music Co.
45 West 28th: Jerome H. Remick and Co.
46 West 28th: Bell Music Co.
46 West 28th: Enterprise Music Supply Co.
46 West 28th: E.T. Paull Music Co.
48 West 28th: Helf and Hager Co.
48 West 28th: Woodward Willis and Co.
51 West 28th: J. Henry Allen (agent)
51 West 28th: Paul Dresser Pub Co.
51 West 28th: Harry Ennis Music Co.
51 West 28th: Joseph J. Kaiser
51 West 28th: Leveen Music Pub Co.
51 West 28th: Manhattan Music Co.
51 West 28th: Old Dominion Music Co.
51 West 28th: Seveen Music Publishing Co.
53 West 28th: Entre Nous Pub Co.
53 West 28th: Edward Rogers Music Publishing Co.
55 West 28th: Shepard N. Edmonds
55 West 28th: Melville Music Pub Co.
57 West 28th: North American Music Co.
109 West 29th: Arthur W. Tams Music Library
114 West 28th: American Music Pub Co.
114 West 28th: Sterling Music Publishing Co.

1906
Dramatic agents

1906
Music publishers pp 1

1906
Music publishers pp 2

Things were still going strong in 1907 with 38 publishers listed on West 28th St. Although when "Cut Rate Music Co." moves to your block, you can figure your best days are in the past.

17 West 28th: Century Music Pub Co
17 West 28th: Cut Rate Music Co
17 West 28th: DeLuxe Music Co
17 West 28th: Globe Music Co.
17 West 28th: Home Music Co
36 West 28th: Franklin-Barrett Co
37 West 28th: Harry VonTilzer Music Pub Co
39 West 28th: Thomas Brady
39 West 28th: Charles F. Lietz and Co
39 West 28th: Robert J. Moore
39 West 28th: Plunkett and Co
40 West 28th: York Music Co
41 West 28th: P.J. Howley (inc)
42 West 28th: Gotham-Attucks Music Co
43 West 28th: Helf and Hager Co
44 West 28th: Barron and Thompson Co
45 West 28th: Jerome H. Remick and Co
46 West 28th: Clover Leaf Music Pub Co
46 West 28th: Enterprise Music Supply Co
46 West 28th: E.T. Paull Music Co
48 West 28th: Teschner Music Co
48 West 28th: H.J. Wood Co
48 West 28th: Woodward Willis and Co
51 West 28th: Archer and Lemonier
51 West 28th: Paul Dresser Pub Co
51 West 28th: James H. Elliott
51 West 28th: Leveen Music Pub Co
51 West 28th: Mozart Music Co
51 West 28th: Old Dominion Music Co
53 West 28th: Entre Nous Pub Co
53 West 28th: Charles Kohlman Co
53 West 28th: Wm H Nelson
53 West 28th: Selig Music Pub Co
55 West 28th: Nathan Bivens
55 West 28th: Shepard N. Edmonds Music Pub Co
55 West 28th: Melville Music Pub Co
57 West 28th: North American Music Co
109 West 28th: A.W. Tams Music Library

1907
Music publishers pp 1

1907
Music publishers pp 2

Sometime between 1907 and 1911 most of the publishers on 28th Street went out of business or moved uptown. Unfortunately, the NYPL microfilms are missing pages from the NYC Business Directory during this period, but by 1911 and 1912 there only appear to be a handful of stragglers on West 28th St in an office building that was on the east side of Broadway. By 1916, there were no music publishers listed on West 28th Street at all. It was Tin Pan Alley no more.

17 West 28th: Century Music Pub Co
17 West 28th: Conservatory Pub Soc
17 West 28th: DeLuxe Music Co
17 West 28th: Will Wood

1911
Music publishers

1912
Music publishers pp 1

1912
Music publishers pp 2

1916
Music publishers pp 1

1916
Music publishers pp 2

Jim Naureckas' New York Songlines site details some additional history of individual buildings, including the names of songs published in these buildings that are still remembered by some today.

On an prurient side note, 34 West 28th St was originally a church, but became a the Everard Baths in 1888. By 1918 it was serving a primarily gay clientele and survived with the nickname "Ever-Hard Baths" until AIDS shut it down in 1985.

11/17/2008 03:40 PM
34 West 28th St.

Interestingly, I remembered photographing this block in 2006 while on a completely different quest. I had the sense that there was something special and majestic about these buildings, boldly representing a low-rise New York that had long been vanquished on surrounding blocks. Perhaps it was the ghost of one of the Whitmarks or Remicks, asking me to remember.

8/3/2006 06:58 PM
53-49 West 28th St.